It looks like Google can predict who will win the election! Obama was ahead in search engine optimization (SEO) throughout the campaign except for a little while in September, a time that happened to coincide with the GOP’s bump from their convention. It seems the search results and polls came to the same conclusions at the same times, and ultimately so did America. It will be interesting to see if this trend continues throughout the next presidential election cycle. Perhaps Google even pulled some strings, after all they did support President Obama. If I where a conspiracy theorist I would say they are getting pretty close to complete domination.

 You would think Barrack Obama would be pulling further ahead in the presidential SEO race, Google’s CEO Eric Schmidt announced that he will soon be campaigning for him but it is getting closer insted. When comparing the first page results on Google over the presidential campaign season Barrack has generally had the most positive results. McCain has done well in closing the gap though, using strategies like becoming the oldest person on MySpace and filling up another spot on the Google search results page. However, the one problem that has dogged him is still present, satire. He is satired on YouTube, and it remains popular and takes up a spot right in the middle of his search results. This is where McCain has fallen behind, but just barely since he got one of his attack videos onto Obama’s search results.

The Obama camp continues to run a nice clean organic search page and has caught up in an area where they previously lagged, the paid search results. Obama supporters have ousted the paid attack ads that previously popped up in the “sponsored results” section attacking his character. Apparently the Dems are using their money advantage in the online space as well. It was ironic though, the last few months the popularity driven search results went to the Democratic candidate while the republican candidate held the purchased positions.

One thing is certain, it will be an interesting couple of weeks with both camps trying to drop last minute bombs, bombs that will find their way into the SERP’s (Search Engine Positions) and we all know that the SERP’s are a modern, infallible barometer of who will win the next election and rule the free world!